Healthcare digital marketing · Medical SEO · Google Ads · Reviews

Healthcare digital marketing measured in booked patients

PhysiAssist markets medical practices the way we bill them: by what gets paid. Practice websites and medical SEO, Google Ads, reviews and reputation, and social media, tracked to calls, appointments and new patients, with HIPAA-safe tracking and review replies.

See what we doSEO, ads, reviews, social

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Cost per patient

First-year return

Break-even

Your inputs only; nothing is stored or sent

  • Booked patientsthe metric we report
  • HIPAA-safetracking, ads and review replies
  • 4 channelsSEO, ads, reviews, social
  • Billing datashows which patients pay

The basics

What is healthcare digital marketing?

Healthcare digital marketing attracts new patients to a medical practice through search engine optimization, the practice website, paid search, online reviews and social media. Done well, it is measured by booked appointments and cost per new patient, and it follows privacy rules for health data.

Search

Medical SEO and website

A fast practice website and local search presence patients find first.

Ads

Google Ads and paid search

Campaigns for the services and locations you want to grow.

Reputation

Reviews and reputation

More reviews from real patients, with HIPAA-safe replies.

Social

Social media

Content and posting that keeps the practice visible and trusted.

What we do

Medical marketing services: what we run

Digital marketing tasks and standards
TaskWhat we doOur standard
Practice websiteDesign or rebuild, service and condition pages, mobile speed, booking linksBuilt to convert visitors into appointments
Medical SEOLocal search, Google Business Profile, listings, on-page contentRanked for the services you want to grow
Google AdsSearch campaigns by service and location, call and booking trackingSpend tied to booked patients
ReviewsReview requests after visits, monitoring and response draftsReplies never confirm someone is a patient
ReputationListings accuracy and review profile across major sitesMonitored continuously
Social mediaContent calendar, posts and practice updatesOn-brand and privacy-safe
ReportingCalls, bookings and new patients by channel, cost per new patientReported by channel

How it works

From first search to first visit

We start with what your schedule needs, then choose the channels that fill it.

  1. Step 1

    Audit

    Website, search visibility, listings, reviews and current ad spend reviewed.

  2. Step 2

    Plan

    Services, locations and patient types to grow, with channels and budget.

  3. Step 3

    Launch

    Website, SEO, ads, reviews and social set live with call and booking tracking.

  4. Step 4

    Report

    Results in booked patients and cost per new patient, then adjust.

Marketing that knows what pays

Fill the schedule with visits that collect

Because we also run billing, we can see which services, payers and locations bring revenue, and point marketing at the patients your practice is built to serve.

Medical SEOGoogle AdsReviewsSocial

The systems we work in every day

Already fluent in the tools your practice runs on

35+EHRs
6clearinghouses
8auth portals
EHRs we have masteredWe work inside yours
and more

We log in to your system; nothing about it changes for your team.

ClearinghousesClaims, rejections, ERAs

Claims, rejections and remittances worked through your clearinghouse.

Prior auth portalsSubmit, track, renew
and more

Submissions, status checks and renewals in each payer's own portal.

Pricing

How digital marketing is priced

Digital marketing is quoted per practice, in writing, based on the channels you choose, your market and your goals; ad spend paid to Google or other platforms is separate.

It can run on its own or alongside our core billing service, which is priced at 2.8% to 5% of net collections and covers coding, claim submission, payment posting, denials and AR follow-up.

See how pricing works →

Healthcare marketing questions

What is healthcare digital marketing?

Healthcare digital marketing brings new patients to a medical practice through online channels: search engine optimization, the practice website, paid search ads, online reviews and reputation, and social media, all measured by booked appointments rather than clicks.

What digital marketing services do you offer medical practices?

Practice website design and SEO, Google Ads and paid search, online reviews and reputation management, and social media content and posting.

What is medical SEO?

Medical SEO is optimizing a practice's website and Google Business Profile so it ranks when patients search for a condition, treatment or specialist nearby. It covers local search, service and condition pages, site speed and accurate listings.

How do you keep marketing HIPAA-compliant?

No protected health information is used in ad targeting, tracking pixels or review replies. Review responses never confirm that someone is a patient, and website forms and tracking are set up with privacy in mind.

How do you handle online reviews?

We help you request reviews from patients after visits, monitor new reviews and draft responses that are professional and HIPAA-safe.

How do you measure results?

By calls, booked appointments and new patients by channel, alongside cost per new patient, so spend follows what actually fills the schedule.

Why use a billing company for marketing?

Because we see what happens after the click: which visits get booked, which payers they carry and what they collect. Marketing can then target the patients and services that pay.

How much does healthcare digital marketing cost?

Digital marketing is quoted per practice, in writing, based on the channels you choose, your market and your goals. Ad spend paid to Google or other platforms is separate from our fee.

Related services

Marketing that fills the schedule

Tell us the services and locations you want to grow and we will send a written quote.

See all servicesBilling, front desk, growth
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